Marketing basics aside, there is one key factor that results in an undeniable lift in results: access to information.
Copywriters and marketers can test until they’re blue in the face, but if they don’t have direct access to their client, there is no way to harness their passion, progress and impact and convey those benefits to a prospective donor.
Closeness to a client is one of the most important (if not THE most important) element to a successful fundraising program.
Case in point, a highly active non-profit organization tested another marketing agency for four months with high expectations.
The other agency, let’s call them “Agency B”, while competent and proven in the industry had to jump through several layers of management to get a somewhat clear picture of their client’s on-the-ground efforts.
Agency B never spent time in the offices of the client and gave themselves an opportunity to harness the energy of the staff and leadership of their client.
THE RESULT: A loss of $17 for every gift received.
That’s right. For every gift that came in as a result of their work, the client lost the ENTIRE gift plus $17 to fees. That’s a cost of fundraising of 117%!
Enter Media Bridge . . .
Within 30 days, and without the full ability to solicit (essentially tying one hand behind our back), we increased gifts by 176% at a lower cost.
THE RESULT: 18% cost of fundraising.
How did we do it?
Taking a play from a book published in 1923 by marketing master Claude Hopkins, we packed our bags and worked from our client’s office from sunup to sundown during one of their most active periods.
We experienced their passion, their pain, and their joy.
They inspired us . . . and we inspired others.
Want similar results? Give us a call and let’s see what we can do together.Tags: claude hopkins / copywriting / cost of fundraising / fundraising