Category: Featured


The truth about subject lines

You want a high open rate, don’t you?

Are you willing to use odd, even abrasive subject lines to make sure your recipient opens your message?

Are you sure about that?

Well . . . you shouldn’t be.

While a high open rate can be easily gained, subject lines have the most significant impact on your final conversion point.

While you can see a lift in opens by approximately five percent with an odd ball or misleading subject line, you’re likely to see 30% to 70% drops offs in click-through-rates and landing page conversions.

No, it’s not worth it.

When writing a subject line, keep it simple and directly related to your call to action.

Want donors for a end-of-year fundraising drive: “The year is almost over, will we hear from you?”

Want customers to try an upgraded a product: “We’ve made some changes that you need to see for yourself.”

Boring? Possibly.

Effective? Yep.

The gotcha-hyped-ridiculous-meaningless subject lines are a thing of the past for the marketer who has really put in the time to test strategies and techniques.

But, this is nothing new.

In the end, writing subject lines is not much different than headline writing.

Go for the meaningful and leave the sensational to your competition.


Want to raise 176% more donor dollars in 30 days?

Marketing basics aside, there is one key factor that results in an undeniable lift in results: access to information.

Copywriters and marketers can test until they’re blue in the face, but if they don’t have direct access to their client, there is no way to harness their passion, progress and impact and convey those benefits to a prospective donor.

Closeness to a client is one of the most important (if not THE most important) element to a successful fundraising program.

Case in point, a highly active non-profit organization tested another marketing agency for four months with high expectations.

The other agency, let’s call them “Agency B”, while competent and proven in the industry had to jump through several layers of management to get a somewhat clear picture of their client’s on-the-ground efforts.

Agency B never spent time in the offices of the client and gave themselves an opportunity to harness the energy of the staff and leadership of their client.

THE RESULT: A loss of $17 for every gift received.

That’s right. For every gift that came in as a result of their work, the client lost the ENTIRE gift plus $17 to fees. That’s a cost of fundraising of 117%!

Enter Media Bridge . . .

Within 30 days, and without the full ability to solicit (essentially tying one hand behind our back), we increased gifts by 176% at a lower cost.

THE RESULT: 18% cost of fundraising.

How did we do it?

Taking a play from a book published in 1923 by marketing master Claude Hopkins, we packed our bags and worked from our client’s office from sunup to sundown during one of their most active periods.

We experienced their passion, their pain, and their joy.

They inspired us . . . and we inspired others.

Want similar results? Give us a call and let’s see what we can do together.